Professionals Real Estate team celebrating Wig Wednesday in Palmerston North supporting the Child Cancer Foundation.

Every week in Aotearoa, three families receive the heartbreaking news that their child has cancer. 💛 The Child Cancer Foundation is there to walk alongside them every step of the journey, from diagnosis, through treatment, and beyond.

What is Wig Wednesday?

When kids go through cancer treatment, they often face the world without hair. Wig Wednesday is all about showing them they’re not alone. By wearing a wig, whether wild, wacky, or wonderful, people across New Zealand stand together in solidarity, raising awareness and funds for families impacted by childhood cancer.

About the Child Cancer Foundation

The Child Cancer Foundation is an independent charity that has been supporting Kiwi families for more than 40 years. They receive no direct government funding, relying instead on donations and community support.

Their services include:

  • Family Support Coordinators who provide personalised, practical, and emotional support.
  • Financial assistance to help with everyday living costs when treatment disrupts work and income.
  • Holiday homes and community events that give families a chance to connect and recharge.
  • Bereavement support for families facing the unimaginable loss of a child.

Everything they do is free of charge, ensuring that no family walks this journey alone.

Our Commitment as Professionals

At Professionals Real Estate, we’re proud to be a Superhero Partner of the Child Cancer Foundation. With every home sold, a donation is made to help ensure Kiwi kids and their families receive the support they need through the toughest of times. 🏡💖

Today, our team joined the movement by donning colourful wigs for Wig Wednesday. From rainbow locks to bright blues and purples, we wore them with pride, not just for fun, but as a symbol of strength, hope, and solidarity.

It’s a reminder that together, as a community, we can help make a difficult journey a little easier for families facing childhood cancer.

✨ Thank you to everyone across Aotearoa taking part in Wig Wednesday this year. Every wig, every dollar, and every show of support makes a difference.

📸 Check out our team rocking some amazing wigs below!

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